Last week we announced a fully integrated newsletter system for LR v3. It’s going to completely change the way you think about, and execute, newsletter sending. This week, we want to talk about Campaign Tracking.
Right now there’s a very big hole in social media, ads, and newsletter. We have no idea how all this translates into sales. No one knows if their post on twitter is working better than their post on some old forum. Now you might say, “Who cares, I’m going to post on them all anyway.” Well there’s 2 things to think about here: One is, if you knew what post did better, then you’d know which community you should nurture more. And two, if you knew which post did worse, then you could tweak the way in which you posted it, the next time around. For instance, maybe posting day or night matters. Maybe you need to make it shorter/longer, or use more/less graphic language. Maybe you want to get someone else to post it under their username, and compare those results to yours. There’s a million ways to go about it. But the main issue surrounding all this is, without a way to track it to sales, you have no idea where to start.
Introducing, the way to track it! With our Campaign Tracking app, you’ll be able to decipher exactly how all those posts and emails are affecting sales. And what’s great about it, is it works off the very simple UTM Parameters standard. Here’s a link to the Google UTM Builder. All you're going to do is create the link, with the link builder, post it as usual, and we do the rest. It's really that simple.
Another slick little trick in the Campaign Tracking app, is that blue sold number is clickable. And when you do click it, it takes you right to the sales area, and shows you all those sales.
And finally, we've made this incredibly easy to use with our Newsletter feature. in fact, you don’t even have to do anything but click a checkbox. That’s right. You click a checkbox, and we automatically create the UTM links for you. Then as soon as one registers in the Campaign Tracking App, we start tracking sales.
Google Ecommerce Tracking
Another way we’re letting stores track sales is with Google Ecommerce Tracking integration. This is a free Google product, that works alongside their Analytics product. Much like how our campaign app works, it lets you track sales, and how they worked with campaigns. This is going to allow stores to work more closely with marketing companies, who have a lot of experience with Google and their offerings. To read more about this product, head over here.
If you have any specific questions, please get in touch. Thanks Everyone. See you next week!